Aishwarya Rai Bachchan is once again playing the good bahu in real life. According to latest reports Ash is leaving no stone unturned to make sure that their home production PAA is one of the box office success stories. For this to happen, Ash has been closely working with the marketing strategy team of the film and has tabled a few ideas for the films promotion.

This film assumes significance for the Bachchans as this will be the first time Abhishek will play father to Big B and moreover the fact that the film is produced by ABCL makes it's success all the more important for the Bachchans.

So far, it seems Ash is not giving an inch away to chance and is taking keen interest in planning the promotion of the film. Well, with the Bachchan bahu going out of her way to promote PAA, all we hope is a box office blockbuster in the making.